![]() ![]() As Jim Collins wrote in Good to Great, enduring, outstanding companies focus on what drives their economic engines, a single ratio that highlights a single 'X' that will produce the highest return. The more things that have to happen right for your business to succeed, the greater the risk. It's easier to duplicate a simple model than a complex one. Related: Let Go, Keep it Simple, Move Quickly: Secrets to Being a Productive Entrepreneur (Infographic) 4. As it relates to your brand, the clear and simple message has the maximum possibility of reaching the broadest customer audience. Who you are, what you do and what you stand for certainly will influence your customers' decisions. Not only is it critical that your employees understand the vision, it's equally important that your customer base does, too. A clear, concise vision that can be boiled down and communicated directly maximizes your chances of everyone "getting it." This is half the battle. The more complicated the directive, the greater the jeopardy that the message will be lost in translation as it disseminates from the top down. ![]() The beauty of a simple solution is that it won't be difficult for your team members, throughout all layers of your organization, to understand the vision. Here are six examples showing why Ockham's Razor can work for you: 1. Most of us are guilty of needlessly complicating business with complex spreadsheets, fancy jargon or far-sighted business plans. The thought of deciding on the "simplest" solution or the "too obvious" choice causes otherwise smart decision makers to bypass the right option. The problem is that business leaders and entrepreneurs like to pride themselves on their originality, intelligence and problem-solving skills. When I find myself at a stalemate, I often think of this age-old principle. It's a powerful philosophy named after William of Ockham who popularized the strategy centuries ago. Ockham's Razor states that all things being equal, the simplest and most direct solution with the fewest number of steps is usually the correct answer to any problem. ![]()
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